Advertising is a tool to deliver a message to the user, but if the site or product does not sell, then advertising will be unprofitable. To understand what problems visitors face on a site, you need to understand what they are doing there and where they are clicking.
For this purpose, there is a free service called Clarity Microsoft. It’s a free, easy-to-use tool that captures how real users are actually using your site.
It provides site owners with visual heatmaps, session replays, filters, and other metrics to help improve visitor interaction.
The developer pays special attention to the security and privacy of user data. The team also claims that the tool is as easy to use as possible for “non-developers” too.