Introducing The Netflix Pixel (Netflixel?); FTC Approves The Publicis-LiveRamp Deal
Source: adexchanger.com
At a glance
Pixel Me Rollin’ After recent layoffs, Netflix headed into earnings with a fresh pitch to advertisers. On Tuesday, Netflix unveiled what it calls the Netflix Pixel, an add-on to the conversion API (CAPI) it launched in March within the Netflix Ads Suite. The…