New York City votes to ban surveillance pricing
Source: Malwarebytes Labs
At a glance
Two people shopping for the same product shouldn’t have to wonder whether one is paying more because a company knows more about them. That’s the concern behind a bill passed by the New York City Council on November 12. The legislation targets surveillance pricing, defined as using personal data and algorithms to offer different people different prices for the same goods or services. Introduction 891-A would prohibit these practices in transactions with consumers in New York City. It would also restrict collecting, selling, or sharing personal data to facilitate surveillance pricing. The bill …