One Product Isn’t the Problem: Monetizing an AI Portfolio Without Confusing Your Customers
Source: Security Affairs
At a glance
Software vendors can boost revenue by tracking customer usage across products, while AI accelerates pricing and consumption decisions. It is hard to find any software vendor that sells just one product. Portfolios have expanded from modules to editions, cloud services, add-ons, and now AI capabilities. A lot can be achieved through an expanded portfolio. IDC research commissioned by Thales shows that customers with consolidated agreements “spend more, churn less, and deepen their relationship with the vendor over time.” However, there is one thing to note. Purchasing four products from the sa…