Google Revamps Chrome: Drops Cookie Prompt and Enhances Incognito Mode
TL;DR
Google has announced changes to its Chrome browser, removing the standalone third-party cookie prompt and introducing IP protection in Incognito Mode. These updates are part of Google’s Privacy Sandbox initiative to enhance user privacy and security.
Google’s Privacy Initiatives in Chrome
On Tuesday, Google revealed significant updates to its Chrome browser as part of its ongoing Privacy Sandbox initiative. The tech giant has decided to eliminate the standalone prompt for third-party cookies, opting to maintain its current approach for managing user preferences regarding cookies.
Removal of Third-Party Cookie Prompt
Anthony Chavez, Vice President of Privacy at Google, announced that the company will not introduce a new standalone prompt for third-party cookies. Instead, Chrome will continue to use its existing methods for allowing users to control their cookie settings.
“We’ve made the decision to maintain our current approach to offering users third-party cookie choice in Chrome, and will not be rolling out a new standalone prompt for third-party cookies.” - Anthony Chavez, Vice President of Privacy
Enhanced IP Protection in Incognito Mode
In addition to the changes in cookie management, Google is also bolstering the security features in Chrome’s Incognito Mode. The updated Incognito Mode will include enhanced IP protection, providing users with an extra layer of privacy when browsing the web.
Privacy Sandbox Initiative
These updates are part of Google’s broader Privacy Sandbox initiative, which aims to create a more secure and private web browsing experience. The initiative focuses on developing standards that enhance user privacy while allowing businesses to thrive in a cookie-less environment.
Conclusion
Google’s latest updates to Chrome reflect the company’s commitment to improving user privacy and security. By removing the standalone third-party cookie prompt and enhancing IP protection in Incognito Mode, Google is taking significant steps towards a more secure browsing experience. These changes are crucial as the digital landscape continues to evolve, emphasizing the importance of privacy and data protection.
For more details, visit the full article: Google Drops Cookie Prompt in Chrome, Adds IP Protection to Incognito1.
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References
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The Hacker News (2025). “Google Drops Cookie Prompt in Chrome, Adds IP Protection to Incognito”. The Hacker News. Retrieved 2025-04-23. ↩︎