Telegram's New Ad Format: In-Video Banners Coming Soon
TL;DR
Insiders reveal Telegram’s upcoming in-video ad format. Banners will appear 5 seconds into videos, lasting up to 30 seconds. These banners can link to websites, channels, bots, or profiles.
Main Content
Insiders have revealed that Telegram is testing a new ad format that will appear during video playback. This move signifies a shift in how the platform integrates advertising within its user experience.
New Ad Format Details
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Timing and Duration: The banner will appear 5 seconds after the video starts. It will remain visible for 9 seconds without the option to close it immediately. The maximum duration for the banner is 30 seconds, but it will disappear sooner if the user interacts with it or scrolls past.
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Customization Options: Advertisers can customize the banner to lead users to a website, a Telegram channel, a bot, or even a personal Telegram profile. This flexibility allows for varied marketing strategies.
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Historical Context: This change reminds users of the old image from Telegram’s official site, highlighting the evolution of the platform’s approach to monetization.
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Conclusion
The introduction of in-video ads on Telegram represents a significant step in the platform’s monetization strategy. This new format aims to balance user experience with the need for revenue generation, offering advertisers multiple engagement options. As Telegram continues to grow, such changes will likely shape its future landscape, impacting both users and marketers.
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