Generate Shortcodes for Site name and URL that can be dropped anywhere shortcodes are supported
/**
* [SITE_NAME] — Site name shortcode
*/
add_shortcode( 'SITE_NAME', function() { return get_bloginfo(); } );
/**
* [SITE_URL] — Site URL shortcode
*/
add_shortcode( 'SITE_URL', function() { return get_site_url(); } );