Tidings Of Comfort And Trust: Holiday Season Security That Bolsters Your Brand

The article highlights the increased risk of security breaches and outages for B2B and B2C companies during the holiday season, which can significantly impact sales and customer trust.

For B2B and B2C companies alike, the holiday season is a stress test for both security and customer trust. A single breach or high-profile outage during peak season doesn’t just hurt sales, it erodes customer confidence and brand equity. Treat holiday season …