Trulioo Says Always-On Identity Checks Needed to Stop Fraud

Trulioo highlights the need for continuous (always-on) identity verification to combat evolving fraud tactics targeting KYC/KYB processes. The lack of dynamic, real-time checks exposes financial institutions, fintechs, and enterprises to synthetic identity fraud, account takeovers, and money laundering. Organizations relying on static identity verification are particularly vulnerable.

Know your customer (KYC) and know your business (KYB) remain the first formal barrier between legitimate commerce and organized fraud, yet their durability depends on how they are operationalized across the enterprise. Zac Cohen, chief product officer at Trul…