Concerns for the 'Billionaire Daughter' at heart of viral resale brand Love Luxury: 'Moo' Abraham has become a break-out social media star - but some are expressing discomfort at prominent role in the family business

'Do you enjoy being famous?' an interviewer asks a young girl. She nods while smiling up at the camera. In another video, the now 13-year-old Maali Abraham shows off jewellery and accessories.